Sandie Viquez Pedlow takes over as executive director of Latino Public Broadcasting on July 6, according to an announcement today (March 30). In February, Patricia Boero, who led the group for three years, announced she needed to return home to Uruguay this month.
Pedlow has been director of station relations for PBS Education since 2004, leading the training of pubTV station staff in the promotion and marketing of PBS online and digital media products and services. She also worked at CPB for 10 years, as director of programming strategies; associate director of cultural, drama and arts programming; and senior program officer. Pedlow was a member of the CPB team that managed the founding of LPB in the 1990s.
She’ll direct operations of public media’s largest Latino-focused content developer and funder, providing programming to public television stations, multicast channels and other media platforms. One major project: She’ll be LPB’s executive producer for the upcoming six-hour series “The Latino Americans,” with WETA.
Luis Ortiz, LPB’s managing director, will oversee LPB during the transition period. He will continue to manage the day-to-day operations in Los Angeles and maintain the West Coast presence for group.