Beyond brand, editorial narrative important in era of paywall news, Bole says

Print More

Pubmedia thought leader Rob Bole has posted on his Public Purpose Media blog his presentation for Media Future Now on new forms and formats of digital storytelling, from the D.C. group’s meeting Tuesday (March 22). One point: “In the seemingly coming era of paywalls (or the final, sad collapse of mainstream journalism), it is not just brand that carries the day, but quality, unique, relevant content that has editorial narrative … and this might be supplied, in part, by new forms of digital journalism.”