Well, it’s official. National Public Radio is now just NPR, reports the Washington Post. “Much like the corporate names KFC or AT&T, the initials now stand for the initials,” the paper notes. NPR hasn’t formally announced the rebranding but has told its staff and affiliates to use only the initials on the air or online. NPR President Vivian Schiller first publicly mentioned the change in June at D8, the Wall Street Journal‘s All Things Digital conference.