CPB selects Tovares to head up Diversity and Innovation efforts

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Joseph Tovares is the new senior vice president for Diversity and Innovation at CPB. Pat Harrison, CPB president, said in a statement that Tovares “will work to extend public media’s reach and service through innovation.” The statement said Tovares “was responsible for overseeing the implementation of the NPS/Diversity and Innovation fund agreement for CPB,” which was yet to be publicly announced (Current, April 19). He has also served as senior director of operations for Television Programming. Before his CPB tenure he was executive producer for La Plaza, the Latino production unit at WGBH; and series editor and director of New Media at American Experience. His station experience includes KLRN in San Antonio; KLRU in Austin, Texas; and KET in Lexington, Ky. Tovares had been working in the position since Joaquin Alvarado’s departure late last year for American Public Media (Current, Dec. 9, 2009).