Sesame Workshop, PBS, get passing grades on children’s food marketing report card

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Sesame Workshop has received a grade of C and PBS a C+ from the Center for Science in the Public Interest on their marketing of food to children. While that sounds “average,” of 128 firms surveyed more than 95 received a failing grade. The nonprofit group’s Report Card on Food Marketing Policies (PDF) examines whether companies that market food to children have adopted a policy on marketing, and the adequacy of that policy. During research last year the center evaluated several elements of each company’s approach to children, including the strength of its nutrition standards, the scope of media covered by its policies, and definitions for “child-directed” media. The report said that PBS and Sesame Workshop had “good policies for restricting food product placement through its programs or other media outlets.”