Light weekend reading from “Grow the Audience”

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As a follow-up to its recent report on public radio audience growth strategies, Station Resource Group asked 14 leading pubcasting and public media experts to react to its recommendations on new media. Which of the many activities proposed to advance pubradio in the “networked environment” should be top priority? In Proposals for Investments in New Media (PDF), an analysis and report on what the 14 respondents told SRG, two initiatives appear to have “relatively broad support”: developing a flexible local/national Internet structure for distributing all pubradio content, and exploring a coordinated online fundraising system. If you haven’t already read the final set (PDF) of recommendations from the CPB-backed Grow the Audience project, the section on new media–which is the focus of this particular discussion–begins on page 43.