Pubcasting show’s ideas didn’t help retailer Smith & Hawken

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High-end outdoor accessories retailer Smith & Hawken is going out of business. What does that have to do with pubcasting? Founding partner Paul Hawken was producer and host of the 17-part series Growing a Business that aired on PBS; it focused on owning and running a socially conscious company. According to Hawken’s biography, the program ultimately played in 115 countries and was watched by more than 100 million viewers. Ten 30-minute episodes ran from November 1987 to November 1990 on PBS.