Cross-platform kids’ content vital, Sesame Workshop head tells Senate committee

Print More

Sesame Workshop President and CEO Gary Knell joined other broadcast industry insiders testifying before the Senate Committee on Commerce, Science, and Transportation Wednesday on the 1990 Children’s Media Act. It established the three-hour weekly minimum of educational children’s programming, and set advertising limits. Committee chair Jay Rockefeller (D-W.V.) called the hearings to address children’s programming in the digital age. In his address to the committee, Knell advised incentives be used to encourage creation of more cross-platform educational content. He also singled out childhood obesity as an important focus.