Public Radio Tech Survey kicks off July 27

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The second Public Radio Tech Survey, a web-based analysis of listeners, runs for three weeks starting July 27. It will explore new media and technology use among pubradio listeners nationwide, as well as by market. Last year more than 70 stations took part, generating some 30,000 interviews. The project is coordinated by Jacobs Media, which calls itself “the largest radio consulting firm in the United States specializing in rock formats.” Partnering in the survey are NPR, the Integrated Media Association and Public Radio Program Directors.