Jones of PBS ponders new media opportunities

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Michael Jones, who became COO for PBS in January, comments on the issue of new vs. traditional media in an interview in The New Pittsburgh Courier. “In my mind, the real challenge is how do you deliver the content in terms of relevancy going forward?” he told the paper. “We stream our programming on the Internet, you can download them on YouTube—how much do you put into Internet distribution and stay with linear television? That’s the challenge. The content we’ve managed pretty well; it’s how do we invest in delivery systems to continue to deliver that content in a way that is relevant to all of the changing audiences?”