Sesame partnering with WIC nutrition program

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Sesame Workshop next week will announce a collaboration with the federal Women, Infants and Children Nutrition program, reports, the business newspaper of the produce industry. Characters will extol the healthy delights of fresh fruits and vegetables, as part of the Workshop’s Healthy Habits for Life program. Ag Secretary Tom Vilsack will be on hand when the announcement of the project is made March 10 in Washington.