Pew surveys find increased perceived believability rankings for NPR News

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NPR is one of few national broadcast news organizations to see its “believability” ratings increase last year in survey research by the Pew Research Center for the People and the Press, according to the State of the News Media, the annual report from Pew’s Project for Excellence in Journalism. Twenty-seven percent of survey respondents said they believed “all or most” of what NPR reported, an increase of 5 percent from surveys conducted in 2006. The percentage rating PBS’s NewsHour as highly believable remained at 23 percent, unchanged since 2004. Political ideology continues to influence the credibility ratings that respondents gave to specific news organizations, and NPR saw a bigger increase in its credibility ratings by Democrats (37 percent of whom described NPR as highly credible) than Republicans (18 percent). [Scroll down on this page to charts on Broadcast & Cable credibility.]