NPR’s Schiller mulls strengths of public and commercial media

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NPR prez Vivian Schiller spoke at the National Press Club in Washington today, focusing on what commercial media can learn from pubcasting–and the other way around. Public broadcasters, she said, shouldn’t be shy about promoting and marketing themselves aggressively, as their commercial cousins do. And for-profit media would do well to take note of the dedication of the public broadcasting workforce. “There are 8,000 people that work in public radio … Nobody in public media is there because they think they’re going to get rich fast, or even slow. They’re all motivated by the mission.”