WSKG extends pledge drive after numbers plummet

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WSKG-TV in Vestal, N.Y., is extending its winter pledge drive, reports the Press & Sun-Bulletin. Last week’s drive was two-thirds off its goal. Fewer than 250 new or lapsed members signed on, from a goal of 700. Last year, the one-day drive took in nearly $72,000; last week, just $42,000, down some 42 percent. Last year the station went to a one-day pledge format in response to viewers calling for less on-air fundraising. The station met its goal for that previous drive, drawing around 600 new and former members.