Schiller talks of new approach to local/national web distribution

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During her first appearance at a regional pubradio conference, NPR President Vivian Schiller told station executives that should not be perceived as competing with stations, according to PRPD President Arthur Cohen. Addressing station concerns about being “bypassed” by NPR’s digital distribution strategies, Schiller described her goal to build a “constellation” of station websites that combine local news with NPR’s international and national content. Cohen’s blog post from yesterday’s Public Radio in Mid America meeting summarizes Schiller’s observations after her first month in the job and describes “a refreshing enthusiasm and optimism in her tone.”