Pandora’s goal is to “completely replace radio”

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“Our goal right now is nothing less than to completely replace radio with this whole new thing called personalized radio,” said Tim Westergren, chief strategy officer for the online music service Pandora, during an appearance at the monthly Social Media breakfast in Cincinnati. Pandora launched in November 2005 and has yet to earn a profit, Westergren said, but it “now has more listeners in major markets than many large radio stations, according to industry measurements; and the numbers are continuing to skyrocket,” the Cincinnati Enquirer reports.