SRG publishes guide to improve pubradio fundraising

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Although listeners contributed a total of $278 million to public radio stations in fiscal 2006, when adjusted for inflation the impressive sum was less than the year before, according to a report just published by Station Resource Group. The report, “Individual Giving to Public Radio: Analysis, Theory, Proven Practices and Good Ideas to Raise More Money,” is a call to arms and tactical guide for public radio stations to improve their fundraising performance, combining analysis of the latest available financial data with shared wisdom of the field’s development leaders and researchers.