A subversive plan to influence pubradio programmers

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Jesse Thorn of The Sound of Young America has a subversive new strategy to win airtime on public radio stations: he’s offering free t-shirts to anyone who works at a station and likes his show. The catch: all recipients must agree to wear their t-shirts to work and “talk about the show when people looked at them funny,” Thorn writes on his blog. The t-shirt campaign is already underway at one unnamed major market station. “Hopefully, the program director is noticing,” he writes.