Website helps stations share materials about analog shutoff

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What can stations do to smooth the transition when analog TV transmission ends? PubTV’s Affinity Group Coalition has started a new website, The Analog Shutoff: A Repository, offering examples of on-air spots, web pages and other material to help educate viewers about new digital services and their reception options. The coalition’s project is led by Larry Smith, g.m. of KUED in Salt Lake City, and the site was built by his staff. It features a ticker counting down to shutoff, 504 days away.