NPR develops another morning show — for relative youngsters

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NPR announced today that it’s developing a new show — target audience, ages 25-44 — that will compete with its own Morning Edition. The program, based at NPR’s New York bureau, will air on stations (some through digital multicasts), station websites and Sirius Satellite Radio. Matt Martinez, a Weekend Edition producer, will head development, NPR spokeswoman Andi Sporkin told Current. Producers will pilot the show and seek feedback starting in September. (They will use a new piloting process called Rough Cuts, which NPR is now using to develop its second African-American news program, hosted by Michel Martin.)