Sutton on New Realities

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“One of my takeaways from the New Realities forum is that we simply haven’t organized our thinking to effectively deal with the two separate but inter-related challenges of nurturing our core service while embracing new opportunities,” writes John Sutton in his latest blog post. “About the time a station manager gets around to thinking about audience loss, she has to turn her attention to the latest big announcement about podcasting technology.”