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Wired explores the podcasting predicament: Pubradio wants to embrace convenient new platforms, but will giving content away for free hurt the bottom line? “You can go around and say the sky is falling, or you can see [podcasts] as an opportunity,” says Ruth Seymour, g.m. of major podcaster KCRW. Another view: “All of the new delivery systems are great for the stations that produce the content. It’s not good for the local affiliate in Eau Claire, Wisconsin,” says consultant Paul Marszalek. “They’re really, really reliant on programs from elsewhere to draw listeners and members.” Marszalek previously urged pubradio to charge for its podcasts in a Current commentary. (This article was Slashdotted.)